📈 Marketing10 PromptsUpdated March 2026ChatGPT · Claude · Gemini
10 beste KI-Marketing-Prompts für ChatGPT & Claude
Die meisten KI-Marketing-Ergebnisse sind vergessenswert, weil die Prompts zu vage sind. Diese 10 Prompts geben KI-Modellen den strategischen Kontext, die Zielgruppen-Details und die Formatvorgaben für Marketing-Assets, die wirklich funktionieren.
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Zwingt die KI, Positionierung, Kanäle und Launch-Abfolge durchzudenken — statt nur einen generischen Marketingplan zu schreiben.
Develop a go-to-market strategy for the following product:
**Product:** [[PRODUCT_DESCRIPTION]]
**Target customer:** [[ICP]] (job title, company size, pain points)
**Pricing model:** [[PRICING]]
**Budget (monthly):** [[BUDGET]]
**Timeline to first revenue:** [[TIMELINE]]
**Competitors:** [[COMPETITORS]]
Provide:
1. **Positioning statement** – For [ICP] who [pain], [Product] is [category] that [key benefit]. Unlike [competitor], we [differentiator].
2. **Top 3 acquisition channels** – Ranked by cost and expected conversion rate
3. **90-day launch plan** – Week-by-week key actions
4. **Success metrics** – 3 KPIs for each phase
5. **Biggest risk** – And how to mitigate it
GTMStrategyLaunch
Prompt 02
LinkedIn-Post (viral)
Der LinkedIn-Algorithmus belohnt Posts, die in der ersten Stunde Kommentare erzeugen. Dieser Prompt strukturiert den Post auf Engagement, nicht nur auf Impressionen.
Write a high-engagement LinkedIn post on the following topic:
**Topic/Insight:** [[TOPIC_OR_STORY]]
**My role/background:** [[YOUR_ROLE]]
**Target audience:** [[AUDIENCE]]
**Goal:** [[GOAL]] (e.g. build authority, generate leads, grow followers)
Structure:
- Line 1: Bold hook — a surprising stat, contrarian statement, or "I was wrong about X"
- Lines 2–3: Expand on the hook (show before "see more")
- Body: 3–5 short paragraphs with line breaks — no walls of text
- Each point on its own line
- Close: Invite discussion with a specific question
- No hashtag spam — max 3 relevant hashtags at the end
Tone: [[TONE]] (e.g. personal/vulnerable, authoritative, educational)
LinkedInSocial Media
Prompt 03
Anzeigentext (3 Varianten)
Liefert drei wirklich unterschiedliche Ansätze — Emotion, Logik und Social Proof — damit du per A/B-Test herausfindest, was bei deiner Zielgruppe ankommt.
Write 3 ad copy variants for the following:
**Product/Service:** [[PRODUCT]]
**Target audience:** [[AUDIENCE]]
**Platform:** [[PLATFORM]] (e.g. Google Search, Meta/Facebook, LinkedIn)
**CTA:** [[CTA]] (e.g. Start free trial, Book a demo, Download now)
Variant 1 — **Emotional/Pain**: Lead with the customer's frustration and the emotional relief your product provides.
Variant 2 — **Logical/ROI**: Lead with a specific, credible metric or time/money saving.
Variant 3 — **Social Proof**: Lead with a customer-type reference ("10,000 marketers use...") and a specific outcome.
For each variant: Headline (max 30 chars), Description (max 90 chars), CTA button text.
Ad CopyPPCPaid Social
Prompt 04
Content-Strategie (90 Tage)
Erstellt einen kanalspezifischen, zielgerichteten Content-Plan — keinen generischen Redaktionskalender.
Create a 90-day content strategy for the following:
**Brand/Product:** [[BRAND_DESCRIPTION]]
**Target audience:** [[AUDIENCE]]
**Primary channel:** [[CHANNEL]] (e.g. LinkedIn, Instagram, blog/SEO, YouTube)
**Goal:** [[GOAL]] (e.g. grow to 5k followers, generate 50 leads/month, rank for 10 keywords)
**Publishing cadence:** [[CADENCE]] (e.g. 3x/week)
Provide:
1. Content pillars (3–4 themes that serve the audience AND the business goal)
2. Content mix by type (educational / entertaining / promotional — suggested ratio)
3. Month 1 calendar: specific post topics with format (carousel, article, short video, etc.)
4. Month 2 & 3: topic clusters with campaign themes
5. One "hero content" idea per month (high effort, high reach)
6. KPIs to track progress
Content StrategyPlanning
Prompt 05
E-Mail-Kampagne (3-teilig)
Strukturiert eine komplette Willkommens- oder Nurture-Sequenz — mit passendem Ton und Mehrwert in jeder E-Mail, statt drei Varianten desselben Pitches.
Write a 3-part email campaign sequence for the following:
**Product/Offer:** [[PRODUCT]]
**Audience:** [[AUDIENCE]] (who are they, what do they want?)
**Campaign goal:** [[GOAL]] (e.g. convert free trial users, re-engage cold leads, launch new feature)
**Send timing:** Email 1 on Day 0, Email 2 on Day 3, Email 3 on Day 7
Email 1 — **Welcome/Value**: Deliver immediate value. No pitch. Subject line that gets opened.
Email 2 — **Education/Problem**: Educate on the problem your product solves. Light soft pitch.
Email 3 — **Conversion**: Social proof + clear offer + urgency. Single strong CTA.
For each: Subject line, Preview text (40 chars), full email body (150–200 words), CTA button text.
EmailDrip CampaignNurture
5 weitere Marketing-Prompts in PromptChief
Value Proposition Canvas, YouTube-Skript, SEO-Keyword-Briefing, Branding & Positionierung, Pressemitteilung — alle mit einem Klick in deinem KI-Chat.
Lässt die KI den Nutzen deines Produkts direkt auf Kunden-Jobs, -Pains und -Gains abbilden — statt nur einen Slogan zu schreiben.
Build a Value Proposition Canvas for the following product:
**Product:** [[PRODUCT_DESCRIPTION]]
**Target customer segment:** [[CUSTOMER_SEGMENT]]
**Customer Profile:**
1. Customer Jobs – What tasks/goals is the customer trying to accomplish?
2. Pains – What frustrates them? What risks do they want to avoid?
3. Gains – What outcomes and benefits do they want?
**Value Map:**
1. Products & Services – What do you offer?
2. Pain Relievers – How does each feature eliminate specific pains? (match to pains above)
3. Gain Creators – How do you deliver the gains customers want? (match to gains above)
Conclude with a 1-sentence value proposition: "We help [customer] do [job] by [unique approach], so they can [desired outcome]."
PositioningValue Prop
Prompt 07
YouTube-Video-Skript
Strukturiert das Skript auf Retention — Hook in den ersten 30 Sekunden, Muster-Brüche alle 90 Sekunden, starker End-Screen-CTA — statt eines reinen Talking-Head-Monologs.
Write a YouTube video script for the following:
**Topic:** [[TOPIC]]
**Target audience:** [[AUDIENCE]]
**Video length:** [[LENGTH]] (e.g. 8–10 minutes)
**Channel style:** [[STYLE]] (e.g. educational, entertainment, tutorial, vlog)
**CTA at end:** [[CTA]]
Include:
- HOOK (0–30s): Open with a bold promise, surprising fact, or story that creates a "need to watch" feeling
- INTRO (30–60s): Who is this for and what will they get?
- BODY: 3–5 main sections with [B-ROLL] and [GRAPHIC] suggestions
- Pattern interrupt every 90 seconds (question, stat, or transition)
- OUTRO: Recap key takeaway + subscribe CTA + suggested next video prompt
Format as a proper script with [ON-SCREEN TEXT] and [PAUSE] notes.
YouTubeVideoScript
Prompt 08
SEO-Keyword-Analyse & Content-Briefing
Verbindet Keyword-Strategie mit Content-Planung — so weißt du nicht nur, welches Keyword du angehst, sondern genau, was du schreiben musst, um dafür zu ranken.
Create an SEO keyword analysis and content brief for the following:
**Topic/Niche:** [[TOPIC]]
**Website/brand:** [[WEBSITE_DESCRIPTION]]
**Target audience:** [[AUDIENCE]]
**Current domain authority (approx):** [[DA]]
Provide:
1. **Primary keyword**: Best head term to target with estimated search intent
2. **5 long-tail keywords**: Specific phrases with lower competition
3. **Search intent**: Informational / Commercial / Transactional?
4. **Content brief**:
- Recommended title tag and meta description
- H2/H3 outline (8–12 headings)
- Content type that would rank (guide, listicle, comparison, etc.)
- Word count recommendation
- Internal linking opportunities
5. **Top 3 competing pages to analyze**: What makes them rank?
SEOKeywordsContent Brief
Prompt 09
Branding & Marktpositionierung
Entwickelt eine Markengeschichte, die differenziert — über Logo und Farbpalette hinaus zur Story und Stimme, die Kunden dich statt der Alternativen wählen lässt.
Develop a branding and market positioning strategy for the following:
**Company/Product:** [[COMPANY_DESCRIPTION]]
**Industry:** [[INDUSTRY]]
**Key competitors:** [[COMPETITORS]]
**Unique strengths:** [[STRENGTHS]]
**Target customer:** [[CUSTOMER]]
Deliver:
1. Brand archetype and personality (with 5 personality adjectives)
2. Brand voice guide (with dos and don'ts, 2 example sentences)
3. Positioning statement (see format below)
4. Tagline (3 options)
5. Brand story (3-sentence origin/mission narrative)
6. Competitive differentiation matrix (you vs 2 competitors on 5 dimensions)
Positioning format: "For [target customer] who [need], [Brand] is the [category] that [key benefit] because [proof]."
BrandingPositioning
Prompt 10
Pressemitteilung
Formatiert die Mitteilung für echte Journalisten — umgekehrte Pyramide, menschlich klingende Zitate und ein nachrichtenwürdiger Aufhänger statt einer Marketing-Broschüre.
Write a press release for the following announcement:
**Announcement:** [[ANNOUNCEMENT]] (e.g. product launch, funding round, partnership, milestone)
**Company:** [[COMPANY_NAME]] — [[COMPANY_DESCRIPTION]]
**Date:** [[DATE]]
**Key facts/numbers:** [[KEY_FACTS]]
**Spokesperson name & title:** [[SPOKESPERSON]]
Format:
- Headline: newsworthy, not promotional (max 10 words)
- Subheadline: add key detail (max 20 words)
- Dateline: [CITY, DATE] —
- Lead paragraph: who, what, when, where, why (most important first)
- Body: 2–3 paragraphs expanding on context and impact
- Quote from spokesperson (conversational, not corporate-speak)
- Boilerplate: 2-sentence company description
- Contact information block
Avoid: buzzwords (revolutionary, world-class, disruptive). Write like a journalist would.
PRPressemitteilungMedia
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