10 beste KI-Marketing-Prompts
für ChatGPT & Claude

Die meisten KI-Marketing-Ergebnisse sind vergessenswert, weil die Prompts zu vage sind. Diese 10 Prompts geben KI-Modellen den strategischen Kontext, die Zielgruppen-Details und die Formatvorgaben für Marketing-Assets, die wirklich funktionieren.

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Prompt 01

Go-to-Market-Strategie

Zwingt die KI, Positionierung, Kanäle und Launch-Abfolge durchzudenken — statt nur einen generischen Marketingplan zu schreiben.

Develop a go-to-market strategy for the following product: **Product:** [[PRODUCT_DESCRIPTION]] **Target customer:** [[ICP]] (job title, company size, pain points) **Pricing model:** [[PRICING]] **Budget (monthly):** [[BUDGET]] **Timeline to first revenue:** [[TIMELINE]] **Competitors:** [[COMPETITORS]] Provide: 1. **Positioning statement** – For [ICP] who [pain], [Product] is [category] that [key benefit]. Unlike [competitor], we [differentiator]. 2. **Top 3 acquisition channels** – Ranked by cost and expected conversion rate 3. **90-day launch plan** – Week-by-week key actions 4. **Success metrics** – 3 KPIs for each phase 5. **Biggest risk** – And how to mitigate it
GTMStrategyLaunch
Prompt 02

LinkedIn-Post (viral)

Der LinkedIn-Algorithmus belohnt Posts, die in der ersten Stunde Kommentare erzeugen. Dieser Prompt strukturiert den Post auf Engagement, nicht nur auf Impressionen.

Write a high-engagement LinkedIn post on the following topic: **Topic/Insight:** [[TOPIC_OR_STORY]] **My role/background:** [[YOUR_ROLE]] **Target audience:** [[AUDIENCE]] **Goal:** [[GOAL]] (e.g. build authority, generate leads, grow followers) Structure: - Line 1: Bold hook — a surprising stat, contrarian statement, or "I was wrong about X" - Lines 2–3: Expand on the hook (show before "see more") - Body: 3–5 short paragraphs with line breaks — no walls of text - Each point on its own line - Close: Invite discussion with a specific question - No hashtag spam — max 3 relevant hashtags at the end Tone: [[TONE]] (e.g. personal/vulnerable, authoritative, educational)
LinkedInSocial Media
Prompt 03

Anzeigentext (3 Varianten)

Liefert drei wirklich unterschiedliche Ansätze — Emotion, Logik und Social Proof — damit du per A/B-Test herausfindest, was bei deiner Zielgruppe ankommt.

Write 3 ad copy variants for the following: **Product/Service:** [[PRODUCT]] **Target audience:** [[AUDIENCE]] **Platform:** [[PLATFORM]] (e.g. Google Search, Meta/Facebook, LinkedIn) **CTA:** [[CTA]] (e.g. Start free trial, Book a demo, Download now) Variant 1 — **Emotional/Pain**: Lead with the customer's frustration and the emotional relief your product provides. Variant 2 — **Logical/ROI**: Lead with a specific, credible metric or time/money saving. Variant 3 — **Social Proof**: Lead with a customer-type reference ("10,000 marketers use...") and a specific outcome. For each variant: Headline (max 30 chars), Description (max 90 chars), CTA button text.
Ad CopyPPCPaid Social
Prompt 04

Content-Strategie (90 Tage)

Erstellt einen kanalspezifischen, zielgerichteten Content-Plan — keinen generischen Redaktionskalender.

Create a 90-day content strategy for the following: **Brand/Product:** [[BRAND_DESCRIPTION]] **Target audience:** [[AUDIENCE]] **Primary channel:** [[CHANNEL]] (e.g. LinkedIn, Instagram, blog/SEO, YouTube) **Goal:** [[GOAL]] (e.g. grow to 5k followers, generate 50 leads/month, rank for 10 keywords) **Publishing cadence:** [[CADENCE]] (e.g. 3x/week) Provide: 1. Content pillars (3–4 themes that serve the audience AND the business goal) 2. Content mix by type (educational / entertaining / promotional — suggested ratio) 3. Month 1 calendar: specific post topics with format (carousel, article, short video, etc.) 4. Month 2 & 3: topic clusters with campaign themes 5. One "hero content" idea per month (high effort, high reach) 6. KPIs to track progress
Content StrategyPlanning
Prompt 05

E-Mail-Kampagne (3-teilig)

Strukturiert eine komplette Willkommens- oder Nurture-Sequenz — mit passendem Ton und Mehrwert in jeder E-Mail, statt drei Varianten desselben Pitches.

Write a 3-part email campaign sequence for the following: **Product/Offer:** [[PRODUCT]] **Audience:** [[AUDIENCE]] (who are they, what do they want?) **Campaign goal:** [[GOAL]] (e.g. convert free trial users, re-engage cold leads, launch new feature) **Send timing:** Email 1 on Day 0, Email 2 on Day 3, Email 3 on Day 7 Email 1 — **Welcome/Value**: Deliver immediate value. No pitch. Subject line that gets opened. Email 2 — **Education/Problem**: Educate on the problem your product solves. Light soft pitch. Email 3 — **Conversion**: Social proof + clear offer + urgency. Single strong CTA. For each: Subject line, Preview text (40 chars), full email body (150–200 words), CTA button text.
EmailDrip CampaignNurture

5 weitere Marketing-Prompts in PromptChief

Value Proposition Canvas, YouTube-Skript, SEO-Keyword-Briefing, Branding & Positionierung, Pressemitteilung — alle mit einem Klick in deinem KI-Chat.

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Prompt 06

Value Proposition Canvas

Lässt die KI den Nutzen deines Produkts direkt auf Kunden-Jobs, -Pains und -Gains abbilden — statt nur einen Slogan zu schreiben.

Build a Value Proposition Canvas for the following product: **Product:** [[PRODUCT_DESCRIPTION]] **Target customer segment:** [[CUSTOMER_SEGMENT]] **Customer Profile:** 1. Customer Jobs – What tasks/goals is the customer trying to accomplish? 2. Pains – What frustrates them? What risks do they want to avoid? 3. Gains – What outcomes and benefits do they want? **Value Map:** 1. Products & Services – What do you offer? 2. Pain Relievers – How does each feature eliminate specific pains? (match to pains above) 3. Gain Creators – How do you deliver the gains customers want? (match to gains above) Conclude with a 1-sentence value proposition: "We help [customer] do [job] by [unique approach], so they can [desired outcome]."
PositioningValue Prop
Prompt 07

YouTube-Video-Skript

Strukturiert das Skript auf Retention — Hook in den ersten 30 Sekunden, Muster-Brüche alle 90 Sekunden, starker End-Screen-CTA — statt eines reinen Talking-Head-Monologs.

Write a YouTube video script for the following: **Topic:** [[TOPIC]] **Target audience:** [[AUDIENCE]] **Video length:** [[LENGTH]] (e.g. 8–10 minutes) **Channel style:** [[STYLE]] (e.g. educational, entertainment, tutorial, vlog) **CTA at end:** [[CTA]] Include: - HOOK (0–30s): Open with a bold promise, surprising fact, or story that creates a "need to watch" feeling - INTRO (30–60s): Who is this for and what will they get? - BODY: 3–5 main sections with [B-ROLL] and [GRAPHIC] suggestions - Pattern interrupt every 90 seconds (question, stat, or transition) - OUTRO: Recap key takeaway + subscribe CTA + suggested next video prompt Format as a proper script with [ON-SCREEN TEXT] and [PAUSE] notes.
YouTubeVideoScript
Prompt 08

SEO-Keyword-Analyse & Content-Briefing

Verbindet Keyword-Strategie mit Content-Planung — so weißt du nicht nur, welches Keyword du angehst, sondern genau, was du schreiben musst, um dafür zu ranken.

Create an SEO keyword analysis and content brief for the following: **Topic/Niche:** [[TOPIC]] **Website/brand:** [[WEBSITE_DESCRIPTION]] **Target audience:** [[AUDIENCE]] **Current domain authority (approx):** [[DA]] Provide: 1. **Primary keyword**: Best head term to target with estimated search intent 2. **5 long-tail keywords**: Specific phrases with lower competition 3. **Search intent**: Informational / Commercial / Transactional? 4. **Content brief**: - Recommended title tag and meta description - H2/H3 outline (8–12 headings) - Content type that would rank (guide, listicle, comparison, etc.) - Word count recommendation - Internal linking opportunities 5. **Top 3 competing pages to analyze**: What makes them rank?
SEOKeywordsContent Brief
Prompt 09

Branding & Marktpositionierung

Entwickelt eine Markengeschichte, die differenziert — über Logo und Farbpalette hinaus zur Story und Stimme, die Kunden dich statt der Alternativen wählen lässt.

Develop a branding and market positioning strategy for the following: **Company/Product:** [[COMPANY_DESCRIPTION]] **Industry:** [[INDUSTRY]] **Key competitors:** [[COMPETITORS]] **Unique strengths:** [[STRENGTHS]] **Target customer:** [[CUSTOMER]] Deliver: 1. Brand archetype and personality (with 5 personality adjectives) 2. Brand voice guide (with dos and don'ts, 2 example sentences) 3. Positioning statement (see format below) 4. Tagline (3 options) 5. Brand story (3-sentence origin/mission narrative) 6. Competitive differentiation matrix (you vs 2 competitors on 5 dimensions) Positioning format: "For [target customer] who [need], [Brand] is the [category] that [key benefit] because [proof]."
BrandingPositioning
Prompt 10

Pressemitteilung

Formatiert die Mitteilung für echte Journalisten — umgekehrte Pyramide, menschlich klingende Zitate und ein nachrichtenwürdiger Aufhänger statt einer Marketing-Broschüre.

Write a press release for the following announcement: **Announcement:** [[ANNOUNCEMENT]] (e.g. product launch, funding round, partnership, milestone) **Company:** [[COMPANY_NAME]] — [[COMPANY_DESCRIPTION]] **Date:** [[DATE]] **Key facts/numbers:** [[KEY_FACTS]] **Spokesperson name & title:** [[SPOKESPERSON]] Format: - Headline: newsworthy, not promotional (max 10 words) - Subheadline: add key detail (max 20 words) - Dateline: [CITY, DATE] — - Lead paragraph: who, what, when, where, why (most important first) - Body: 2–3 paragraphs expanding on context and impact - Quote from spokesperson (conversational, not corporate-speak) - Boilerplate: 2-sentence company description - Contact information block Avoid: buzzwords (revolutionary, world-class, disruptive). Write like a journalist would.
PRPressemitteilungMedia

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