Create a value proposition canvas:
**Product:** [[PRODUCT]]
**Target customer:** [[TARGET_CUSTOMER]]
**Customer segment:**
- Customer Jobs: What is the customer trying to get done?
- Pains: What pains / frustrations do they have?
- Gains: What results / benefits do they want?
**Value offer:**
- Products & Services: What do we offer?
- Pain Relievers: How do we solve their pains?
- Gain Creators: How do we create the desired benefits?
**Fit analysis:** How well do offer and customer needs match? What is still missing?