Develop a brand positioning:
**Company/Product:** [[COMPANY]]
**Industry:** [[INDUSTRY]]
**Target audience:** [[AUDIENCE]]
**Main competitors:** [[COMPETITORS]]
Deliver:
1. **Positioning statement** ("For [audience], [brand] is the [category] that [differentiation], because [proof]")
2. **Brand personality** – 5 character traits of the brand
3. **Tone & voice** – dos and don'ts in communication
4. **Core message** – 1 sentence that summarizes everything
5. **Differentiation matrix** – comparison with 2–3 competitors
6. **Brand values** – 3–5 values with concrete behavioral examples