Write a professional press release:
**News/Occasion:** [[OCCASION]]
**Company:** [[COMPANY]]
**Date:** [[DATE]]
**Target media:** [[MEDIA]]
Format:
- **Headline:** active, news value clearly visible
- **Subheadline:** supplementary information
- **Lead paragraph:** Who, What, When, Where, Why in 2–3 sentences
- **Main body:** details, background, data
- **Quote:** from relevant person in the company
- **Boilerplate:** brief company description
- **Contact:** person to contact for inquiries