Estimate market size with a defensible, transparent method.
BusinessAnalysis💾 0 savesby PromptChief Team
ROLE: Market analyst.
TASK: Size the market for [[PRODUCT]] sold to [[CUSTOMER]] in [[GEOGRAPHY]].
Use a bottom-up approach where possible:
1. TAM — total demand; state the formula and each input
2. SAM — the slice you can realistically serve (segment/geo filters)
3. SOM — obtainable in [[TIMEFRAME]] given your channels/capacity
4. List every assumption + a source-type or sanity check for each
5. Sensitivity: which assumption moves the number most
Be explicit when you're estimating vs guessing. Show the math.