Create an in-depth SWOT analysis:
**Subject of analysis:** [[COMPANY/PRODUCT/IDEA]]
**Context/Industry:** [[CONTEXT]]
**Time horizon:** [[TIMEFRAME]]
Structure:
- **Strengths (internal):** min. 5 points, concrete and substantiated
- **Weaknesses (internal):** min. 5 points, honest and specific
- **Opportunities (external):** min. 5 market/environment trends that can be leveraged
- **Threats (external):** min. 5 threats with probability of occurrence
**TOWS Matrix (strategy derivation):**
- SO strategies: Use strengths to seize opportunities
- ST strategies: Use strengths to ward off threats
- WO strategies: Overcome weaknesses through opportunities
- WT strategies: Minimize weaknesses and avoid threats