Design an incentive structure that actually drives word-of-mouth.
MarketingBusiness💾 0 savesby PromptChief Team
ROLE: Growth marketer.
TASK: Design a referral program for [[PRODUCT]] with margin [[UNIT_ECONOMICS]].
DELIVER:
1. Incentive structure (what referrer gets, what friend gets) and why it's balanced
2. The "ask moment" — when/where to prompt the referral
3. Sharing mechanics + copy for the share message
4. Anti-abuse guardrails
5. Success metrics (and the vanity metrics to ignore)
6. A simple A/B test to run first
Tie every choice back to either motivation or friction.