Create an objection handling playbook:
**Product/Service:** [[PRODUCT]]
**Price point:** [[PRICE]]
**Target industry:** [[INDUSTRY]]
For each of the following objections – step-by-step response:
1. **"Too expensive"** – price objection
2. **"No budget right now"** – timing objection
3. **"We handle that internally"** – make-or-buy objection
4. **"We already have a provider"** – status quo objection
5. **"Send me some information first"** – stalling objection
6. **"I need to discuss this with my manager"** – decision-maker objection
7. **"That's not a priority for us right now"** – urgency objection
For each: show empathy → qualify objection → reframe → emphasize benefit → next step