Create a user journey map:
**Product/Service:** [[PRODUCT]]
**Persona:** [[PERSONA]] (description or name)
**Scenario:** [[SCENARIO]] (What does the user want to achieve?)
**Touchpoints:** [[TOUCHPOINTS]] (Which channels are involved?)
For each phase of the journey:
| Phase | User actions | Thoughts | Feelings | Pain points | Opportunities |
Typical phases:
1. Awareness
2. Consideration
3. Decision
4. Usage/Onboarding
5. Retention
Additionally:
- Visualize emotion curve (description)
- Identify top 3 moments of truth
- Recommendations for the most critical pain points