Conduct a structured competitive analysis:
**My product/company:** [[OWN_PRODUCT]]
**Main competitors:** [[COMPETITOR_1]], [[COMPETITOR_2]], [[COMPETITOR_3]]
**Market/Niche:** [[MARKET]]
Analyze per competitor:
1. **Positioning** – how do they position themselves?
2. **Strengths** – what do they do particularly well?
3. **Weaknesses** – where are the gaps?
4. **Pricing model** – pricing strategy and price points
5. **Marketing** – which channels, which messages?
**Comparison table** of all providers
**Gap analysis:** Which niche is still unoccupied?