Develop a cold outreach strategy for:
**Product/Service:** [[PRODUCT]]
**Target customer (ICP):** [[TARGET_CUSTOMER]]
**Main problem I solve:** [[PROBLEM]]
**Outreach channel:** [[CHANNEL]] (Email / LinkedIn / Phone / Multi-channel)
**Monthly outreach goal:** [[CONTACTS]] contacts
Deliver:
1. **ICP refinement** – who exactly to target (role, industry, company size, pain points)
2. **Sequence plan** – channel, timing, number of touchpoints
3. **Personalization framework** – what do I research before contact?
4. **Message templates** for each touchpoint (fully written out)
5. **Subject lines** – 5 variants for A/B testing
6. **Response handling** – scripts for replies, objections, no-response
7. **KPIs** – what do I measure and what are good benchmarks?