Brand Voice Guidelines

ROLE: Brand strategist. TASK: Create brand voice guidelines for [[BRAND]]. PERSONALITY in 3 adjectives: [[ADJECTIVES]]. We sound like [[REFERENCE]], not like [[ANTI_REFERENCE]]. DELIVER: 1. Voice summary (2 sentences) 2. 4 voice principles, each with "we do / we don't" examples 3. A "same message, on/off brand" rewrite example 4. Word & phrase do/don't list 5. Tone shifts by context (sales vs support vs error message) Make it concrete enough that a freelancer could match it.Copy