10 beste KI-Schreib-Prompts
für ChatGPT & Claude

Generische Schreib-Prompts liefern generische Ergebnisse. Diese 10 Prompts geben KI-Modellen die Struktur, Vorgaben und den Kontext für hochwertige Entwürfe, die wirklich zu deiner Stimme, Zielgruppe und deinem Ziel passen.

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Prompt 01

SEO-Blogartikel (komplett)

Deckt von der Headline bis zur Meta-Beschreibung alles in einem Prompt ab — so schreibt die KI den vollständigen Artikel mit SEO-Struktur, nicht nur einen Rohentwurf.

Write a complete SEO-optimized blog article on the following topic: **Topic:** [[TOPIC]] **Primary keyword:** [[PRIMARY_KEYWORD]] **Target audience:** [[AUDIENCE]] **Word count:** [[WORD_COUNT]] (e.g. 1500–2000 words) **Tone:** [[TONE]] (e.g. authoritative, conversational, educational) Structure: 1. SEO-optimized H1 title (include primary keyword naturally) 2. Hook intro (problem + promise, 2–3 sentences) 3. H2/H3 sections with keyword variations 4. 1 numbered list or comparison table 5. Conclusion with clear CTA 6. Meta description (150–160 characters) Write for humans first, search engines second.
SEOBlogContent
Prompt 02

Professionelle E-Mail

Beseitigt das „Wie formuliere ich das?“-Problem, indem die KI den Beziehungskontext, das Ziel und die Tonalitätsvorgaben für die richtige E-Mail erhält.

Write a professional email with the following parameters: **To:** [[RECIPIENT_ROLE]] (e.g. potential client, senior manager, partner) **From:** [[MY_ROLE]] **Goal:** [[EMAIL_GOAL]] (e.g. schedule a meeting, follow up on proposal, decline a request) **Key points to include:** [[KEY_POINTS]] **Tone:** [[TONE]] (e.g. formal, warm, direct) **Relationship:** [[RELATIONSHIP]] (e.g. first contact, existing client, colleague) Keep it under 200 words. End with a single clear call to action. Include a strong subject line.
EmailBusiness Writing
Prompt 03

Management Summary

Zwingt die KI, die wichtigsten Informationen für Entscheider herauszuarbeiten — ohne Fachjargon, Füllwörter oder die Kernaussage zu verstecken.

Write an executive summary for the following document/report: **Document type:** [[DOC_TYPE]] (e.g. project proposal, quarterly report, research paper) **Audience:** [[AUDIENCE]] (e.g. C-suite, board of directors, investors) **Key message:** [[KEY_MESSAGE]] Source material: """ [[SELECTED_TEXT]] """ Structure (max 250 words): 1. Situation: What is the context and problem? 2. Findings: What are the 3 most important insights? 3. Recommendation: What action is recommended and why? 4. Impact: What is the expected outcome? No jargon. Lead with the most important point.
ExecutiveSummaryBusiness
Prompt 04

Storytelling-Struktur

Lässt die KI ein bewährtes Erzähl-Framework auf deinen Content anwenden — damit er fesselt statt nur zu informieren.

Rewrite or structure the following content using a compelling storytelling framework: **Content/topic:** [[CONTENT_OR_TOPIC]] **Format:** [[FORMAT]] (e.g. blog post intro, LinkedIn post, pitch deck narrative, keynote opening) **Audience:** [[AUDIENCE]] **Desired emotion:** [[EMOTION]] (e.g. inspired, curious, urgency) Use the following structure: 1. **Hook** – Open with a surprising fact, question, or bold statement 2. **Conflict** – Name the tension or problem the audience recognizes 3. **Stakes** – What happens if nothing changes? 4. **Resolution** – Introduce the insight or solution 5. **Call to action** – What should the reader do or think next?
StorytellingNarrative
Prompt 05

Headline-Generator (10 Varianten)

Liefert 10 wirklich unterschiedliche Headline-Typen — keine 10 Varianten desselben Satzes — damit du die wählst, die am besten performt.

Generate 10 high-performing headline variants for the following content: **Topic:** [[TOPIC]] **Target audience:** [[AUDIENCE]] **Platform:** [[PLATFORM]] (e.g. blog, YouTube, LinkedIn, email subject line) Create one headline of each type: 1. How-to headline 2. Number/list headline 3. Question headline 4. Bold claim / contrarian take 5. Fear of missing out (FOMO) 6. Social proof / authority 7. "Secret" or insider knowledge 8. Benefit-focused 9. Story-driven / curiosity gap 10. Ultra-short (under 6 words) Rate each 1–10 for click potential and explain why the top 3 would perform best.
HeadlinesCopywriting

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Prompt 06

Produktbeschreibung (verkaufsstark)

Stellt das Produkt aus Kundensicht dar — Nutzen und Emotionen zuerst, Features danach — genau das, was wirklich konvertiert.

Write a converting product description for the following: **Product:** [[PRODUCT_NAME]] **Key features:** [[FEATURES]] **Target customer:** [[CUSTOMER]] (demographics, job, pain points) **Platform:** [[PLATFORM]] (e.g. e-commerce, SaaS landing page, Amazon listing) **Tone:** [[TONE]] Structure: 1. Opening hook — lead with the customer's biggest pain or desire (1 sentence) 2. Core benefit statement — what transformation does this product deliver? 3. Feature → Benefit list (3–5 bullet points, format: "[Feature] so you can [benefit]") 4. Social proof hook — 1 sentence referencing typical customer results 5. CTA — clear, low-friction action Avoid: generic adjectives (amazing, innovative, best-in-class). Show, don't tell.
CopywritingE-commerce
Prompt 07

Text gründlich überarbeiten

Geht weit über die Rechtschreibprüfung hinaus — die KI verbessert Struktur, Klarheit, Fluss und Wirkung, ohne deine Stimme zu verändern.

Thoroughly revise and improve the following text: """ [[SELECTED_TEXT]] """ **Goal:** [[GOAL]] (e.g. sharpen for a professional audience, improve readability, make more persuasive) **Preserve:** [[PRESERVE]] (e.g. my informal tone, all technical terms, the original structure) Improve: 1. Cut filler words and passive voice 2. Replace weak verbs with strong, specific ones 3. Fix sentence rhythm — vary length for emphasis 4. Ensure every paragraph has one clear point 5. Strengthen the opening and closing Show the revised version, then a short changelog of the most important edits.
EditingRevision
Prompt 08

Komplexes Thema vereinfachen

Zwingt die KI, die einfachste mögliche Erklärung zu finden — keine verdummte Version — was schwerer und wertvoller ist als das Original.

Explain the following complex topic in simple, accessible language: **Topic:** [[TOPIC]] **Audience:** [[AUDIENCE]] (e.g. 12-year-old, non-technical executive, curious adult with no background) **Format:** [[FORMAT]] (e.g. 3 paragraphs, 5 bullet points, analogy-first explanation) Rules: - No jargon. If a technical term is unavoidable, define it immediately. - Use at least one concrete analogy or real-world example - Explain the "so what" — why does this matter to the reader? - End with one sentence the reader can use to explain it to someone else
ExplainerSimplification
Prompt 09

Korrektorat & Stilanalyse

Trennt Grammatikkorrekturen von Stilvorschlägen, damit du Korrekturen übernehmen kannst, ohne deine Stimme zu verlieren.

Proofread the following text and provide a style analysis: """ [[SELECTED_TEXT]] """ **Writing style guide (if any):** [[STYLE_GUIDE]] (e.g. AP Style, Chicago, none) **Audience:** [[AUDIENCE]] Provide two sections: **1. Corrections (must fix):** - Grammar and spelling errors - Punctuation issues - Factual inconsistencies (if detectable) **2. Style suggestions (optional):** - Passive voice instances worth changing - Overly long sentences - Repeated words or phrases - Tone inconsistencies Show the corrected text, then list all changes made.
ProofreadingGrammarStyle
Prompt 10

Rede / Präsentation schreiben

Gibt der KI den Kontext, fürs Sprechen statt fürs Lesen zu schreiben — inklusive Tempo, Pausen und Publikumsbindung.

Write a speech or presentation script for the following: **Topic:** [[TOPIC]] **Occasion:** [[OCCASION]] (e.g. company all-hands, conference keynote, team kickoff, wedding toast) **Duration:** [[DURATION]] (e.g. 5 minutes, 15 minutes) **Audience size and type:** [[AUDIENCE]] **Key message:** [[KEY_MESSAGE]] **Tone:** [[TONE]] (e.g. inspirational, informative, humorous) Include: - Strong opening hook (story, question, or bold statement) - [PAUSE] markers for natural delivery breaks - Transitions between sections - A memorable closing line the audience will remember - Speaker notes in brackets for emphasis or delivery tips
SpeechPresentationSpeaking

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